Head of User Acquisition

Who we are

Yubo is the Social Discovery app to make new friends and hang out online. By eliminating likes and follows, we empower our users to create genuine connections and show up as their true selves.

We've pioneered a new way for Gen Z to socialize online, and with millions of active users, our goal is to redefine how we connect today and tomorrow.

Our team is international, multicultural and deeply committed to its mission. As the leading platform to socialize online, we have a special responsibility to build a safe digital space for our community. Safety is embedded in our DNA, and our proactive approach focuses on user protection, support, and education. We also work closely with the broader technology industry to share our knowledge and NGOs create industry-leading child protection standards.

Join us in this exciting journey and help us shape the future of social interactions!

About this role

As our future Head of User Acquisition, you will lead Yubo's user acquisition strategy globally, with a strong focus on performance marketing, creative strategy, ASO and channel diversification.

Your mission is clear: improve acquisition efficiency in our core markets, reduce cost per registration, increase ROAS, and help us move toward a healthier media mix, with data to back it up. Spoiler alert, if you think it's as simple as "more spend=good", think again.

You will manage a team of specialists across User Acquisition, creative strategists, all while partnering closely with Product, Engineering, Data, and Brand Marketing. The role is both strategic and hands-on: setting direction, improving execution, and making sure we invest in the right levers with the right level of rigor.

This role should suit someone who has already managed significant budgets for a consumer app, knows the specifics of US mobile acquisition, and is comfortable balancing performance discipline with creative ambition. We are looking for a strong leader who can build a smart, durable acquisition machine.

Are you up for the challenge?

Your responsibilities

• Own Yubo's global user acquisition strategy across paid, organic, ASO and emerging channels

• Manage and optimize a multi-million dollar monthly performance marketing budget across platforms such as Instagram, TikTok, Snap, Google, Reddit, Apple Search Ads and other relevant channels

• Improve acquisition efficiency by reducing cost per registration and increasing ROAS in core markets

• Scale acquisition strategies across 10+ countries, with particular attention to US campaigns

• Lead media buying strategy, bidding, audience targeting, creative testing, and budget allocation, paying particular attention to creative performance.

• Partner with Brand Marketing to strengthen ASO and ensure paid and organic efforts work together coherently

• Develop content and creative frameworks that support performance while staying aligned with Yubo's positioning and Gen Z audience

• Explore and validate new acquisition channels to reduce reliance on paid media and build a stronger marketing mix

• Build reporting frameworks and measurement approaches to assess campaign performance, incrementality, and investment efficiency

• Work closely with Product, Engineering, and Data teams to improve funnel performance and support smarter decision-making

• Lead, coach, and grow a high performing team across user acquisition

Tools we use

• Dataviz: Looker

• Product analytics: Amplitude and internal data

• Attribution: Adjust

Who you are

• 10+ years of experience in user acquisition, growth marketing or performance marketing for a B2C consumer app (social, gaming, or dating preferred).

• Proven track record of efficiently scaling paid acquisition across multiple markets with a data-driven approach

• You are experienced in managing a significant monthly marketing budget, particularly in the US market

• Deep expertise in Meta, TikTok, Google Ads, Apple Search Ads, and programmatic advertising

• Experience with incrementality testing, attribution models, and data-driven decision-making.

• Strong understanding of lifecycle marketing.

• Leadership experience building & managing high-performing growth teams.

• You understand the impact of GDPR, iOS ATT, and Google Privacy Sandbox on acquisition strategy

• You have a strong sense of what makes Gen Z creative effective and how to scale it without making it feel manufactured

Within a month, you will

• Meet your team and key cross functional partners across Data, Product, Engineering, and Brand Marketing

• Review current acquisition performance, channel mix, market structure, creative approach, and reporting setup

• Identify the main efficiency levers, key risks, and obvious gaps in measurement or execution

Within 2 months, you will

• Establish a 12 month plan to scale User Acquisition

• Align creative strategy with Brand Marketing and product strategy.

Within 6 months, you will

• Increase the monthly spend on US User Acquisition in line with company objectives

• Increase the level of new users by 50% within company guidelines in terms of ROAS, cost per signup, age, gender balance...

Our recruitment process

• First call with our Talent Acquisition team

• Interview with Marc-Antoine, our COO

• Technical test

• Cultural fit assessments

• And if everything goes well, an offer !

What we offer

• A highly competitive salary range as well as equity in the company

• A highly flexible remote work policy, 2 days at the office per month, with monthly team events.

• We also cover fees for external professional events and meetups (Android Makers, etc...)

• Great health insurance coverage for both you and your family by Alan, fully paid for by Yubo !

• Numerous benefits for parents: additional parental leave, easy access to nurseries and daycare facilities in France.

Our approach to privacy & safety

As part of your role, you may handle tools and features involving personal data. We expect all employees to demonstrate strong awareness of privacy and safety issues, and to actively support our Privacy & Safety by Design efforts.

Join Yubo and help shape the future of Social Discovery while enjoying a culture that values flexibility, well-being, and impact.

Here's how we live our mission every day:

You own the impact: Step up, adapt, and make it matter

Unconventionally Smart: Hack with intent, borrow smart, build better

Be Bold & Resilient: Raise your head, break barriers, keep moving forward

One team, one mission: No egos, no passengers, just shared wins

Trust & Flexibility: Our hybrid model calls for only two office days a month; the rest is up to the rhythm that works best for you.

Enjoy Top-notch Benefits

Culture is central at Yubo, hence the numerous benefits:

Cool Workplace: enjoy our amazing Parisian office and our many hybrid work options

Team Activities: participate in get-togethers, events, and team-building activities

Family-Friendly: we support parents with childcare options and family-friendly policies

Wellness Programs: benefit from comprehensive health insurance, wellness programs, sports classes, and mental well-being initiatives