Field Marketing Manager - EMEA (Germany Focus)

About GitGuardian

GitGuardian is a global cybersecurity scale-up with offices in Paris, New York City, and Boston. Our early investors include Scott Chacon, co-founder of GitHub, and Solomon Hykes, co-founder of Docker, alongside top-tier American and European VC firms.

GitGuardian is a leader in Non-Human Identity security, providing end-to-end solutions for detecting secrets in code, enhancing productivity tools and environments, and offering robust remediation, observability, and proactive leak prevention. Our solutions are trusted by over 600,000 developers worldwide!

About Your Team and Mission

Field marketing is crucial for GitGuardian's growth. Events are a primary driver of pipeline, enabling direct engagement with enterprise cybersecurity leaders and developers across Europe.

As we expand our European presence, with a particular focus on Germany, we are seeking a Field Marketing Manager to lead our event strategy in the DACH region while supporting broader European initiatives.

Reporting to Jérémy, Head of Field Marketing, you will collaborate closely with Sales, BDR, and the Marketing team to design, execute, and optimize field marketing programs. This includes events, ABM campaigns, and regional initiatives aimed at generating qualified pipeline and strengthening GitGuardian's European market position.

Your Main Responsibilities:

• Own Your Region's Marketing Plan: Propose the optimal marketing mix for the DACH, UK, and Nordics regions, recommend localization needs, and source local vendors.
• Plan and Execute GitGuardian's Event Strategy: Design impactful event experiences that differentiate GitGuardian from competitors within the region.
• Measure Campaign Efficiency and Optimize: Drive pipeline generation through continuous improvement of marketing efforts.
• Manage the Regional Marketing Budget: Oversee and allocate the marketing budget effectively.
• Align with Local Sales and BDR Teams: Provide guidance on optimal marketing approaches for different tactics.
• Adapt Messaging and Positioning: Ensure GitGuardian's messaging resonates culturally and effectively with German-speaking audiences in the DACH market.

About You

If you meet at least 70% of these criteria, we encourage you to apply!

Essential Skills and Experience:

• Business-Level German Fluency (C2)
• Organizational Skills & Attention to Detail: Ability to simultaneously manage 3-5 events and other tactics at various stages, prioritize effectively, and handle unforeseen challenges calmly.
• Pipeline Generation Mindset: Solid understanding of B2B demand generation metrics (MQLs, SQLs, pipeline contribution, ROI) and experience collaborating with Sales teams to define event success metrics and ensure proper lead follow-up.
• DACH Market Experience: 1-2 years of experience working in or marketing to DACH regions, with an understanding of local business culture nuances (communication styles, decision-making processes, relationship-building). Familiarity with key regional cybersecurity events is a plus.
• Local Marketing Plan Development: Proven experience in building integrated marketing plans using various tactics to achieve objectives, in collaboration with centralized resources like SEA and SMA managers.
• Creativity & Memorable Experience Design: Demonstrated ability to create unique and engaging event or campaign experiences. Provide examples of creative activations, innovative formats, or distinctive approaches.
• Sales Coaching & Event Performance Management: Experience coaching BDRs and sales representatives on event best practices. Ability to assess performance during events and offer constructive feedback on booth engagement, lead qualification, and sales interactions.
• AI Tool Proficiency: Comfortable using AI tools (e.g., Claude, Gemini, LLMs) for efficiency, writing enhancement, and task automation. Experience with agents or workflow automation is a plus.

Desired Skills (Strengthen Your Application):

• Cybersecurity Industry Knowledge: Basic understanding of the cybersecurity landscape, key players, challenges, and major conferences. Genuine curiosity and ability to discuss GitGuardian's value proposition.
• Design Skills: Working knowledge of Figma, Canva, Illustrator, or Photoshop. Experience briefing design teams and managing vendors for print/merchandise production.
• Marketing Automation Tools: Familiarity with platforms like HubSpot, Customer.io, or Salesforce for lead management, promotion, and nurturing. Proficiency with Google Sheets/Excel and project management tools (Notion, Asana). Experience with workflow automation tools (n8n, Zapier, Make, Clay, Claude Cowork) is a bonus.
• French Fluency: Beneficial for collaboration within the Paris office.

The Interview Process

GitGuardian is dedicated to fostering a diverse, equitable, and inclusive workforce.

We collect optional gender information during the application process to monitor and improve our diversity and inclusion efforts. This data is confidential and not shared with the hiring team.

1. First Screening Call (Virtual)

To discuss your professional background and assess mutual fit.

2. Interview with Your Future Manager (Jérémy, Head of Field Marketing)

To delve into your experience, event marketing achievements, and strategic approach.

3. Business Case Interview

To evaluate your ability to develop and execute an event strategy for GitGuardian in the DACH region.

4. Final Interviews

• 4.1 Interview with Carole, CMO: To discuss the company's vision and assess cultural alignment.
• 4.2 References Check: Provide two recent professional references.

Benefits

• 💰 Competitive package including BSPCE.
• 🍜 Lunch vouchers (Swile, 12€ at 50%).
• 👟 Sponsored Wellpass (gymlib).
• 🏥 Non-charged health insurance for children (Sidecare / Generali).
• 💻 Up to €300 for home office setup.
• 🌴 Annual holiday allowance.
• 🤝 €4000 referral bonus for successful hires.
• 🎡 Monthly team-building budget for employee-chosen activities (e.g., Michelin-star dining, karaoke, stand-up shows, kitesurfing weekends).

Additional Perks:

• 🏡 Hybrid remote policy (3 days/week in the Paris office).
• 📈 Long-term career development opportunities.

More About GitGuardian!

Products

• Learn how GitGuardian works: Short Video
• Explore our public roadmap: Roadmap
• Read the State of Secrets Sprawl Report: Report
• GitGuardian is the #1 app on the GitHub marketplace 🔥.

Clients

• GitGuardian helps organizations prevent costly sensitive data exposure.
• Over 70% of our clients are based in the United States.
• We serve numerous Fortune 500 companies.

People

• "Guardians" are knowledgeable, committed, aligned with our mission, and collaborative team players.
• Our team is diverse, with members from over 20 countries.
• We are agile, remote-friendly, and enjoy working together.
• You will receive trust, autonomy, transparent communication, and have a significant impact on the company's growth.