Brand Manager

Role Description

This is a part-time Brand Manager role based in Lille, structured as a hybrid position with a mix of on-site and work-from-home days. The Brand Manager will help define and strengthen the brand's positioning, ensuring consistent messaging across all channels and touchpoints.

Responsibilities include:

• Supporting the development and execution of brand and campaign strategies.
• Coordinating with internal teams and external partners or agencies.
• Monitoring brand performance using agreed metrics.
• Assisting with planning and producing marketing assets.
• Managing brand guidelines and reviewing materials for alignment with brand voice and visual identity.
• Contributing to market and competitor analyses, gathering insights from customers and stakeholders, and providing recommendations to improve brand awareness and engagement.

Qualifications

• Demonstrated experience in brand management, marketing, or a related field, with the ability to support brand strategy, positioning, and campaign execution.
• Strong analytical and research abilities, including comfort working with market data, customer insights, and performance metrics to inform decisions.
• Effective communication and collaboration skills to work with cross-functional teams, agencies, and partners in a hybrid work environment.
• Organizational and project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple initiatives on a part-time schedule.
• Proficiency with common marketing and collaboration tools (e.g., presentation software, spreadsheets, project management platforms); familiarity with digital and social media channels is an advantage.
• Bachelor's degree in Marketing, Communications, Business, or a related discipline, or equivalent practical experience.
• Fluency in English, with the ability to work in an international context; knowledge of French is a plus, given the Lille location.
• Curious, adaptable mindset, with a commitment to inclusive, gender-neutral, and non-discriminatory brand communication.