About WPP Media:
WPP is the trusted partner for the world’s greatest brands, helping them achieve enduring growth. We bring together best-in-class media intelligence, world-class creativity, next-generation content, the marketing intelligence that transforms brands and businesses into AI-enabled, hyper-efficient operations, and expert strategic counsel into a single, integrated powerhouse.
Powered by exceptional talent and WPP Open, our agency platform, we deploy AI at scale to help our clients navigate a complex world and optimize their marketing investments.
For more information, visit www.wpp.com.
WPP Media is WPP’s global media collective. In a world where media is ubiquitous, we bring together the best platform, talent, and partners to develop the most innovative solutions, delivering unparalleled growth for our clients. For more information, visit www.wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It is through this synergy that we manage to create truly exceptional experiences, both for our clients and for our internal teams.
To succeed in this role, it is fundamental to embody the core values that unite WPP and WPP Media:
- Be Extraordinary by fostering collective leadership that inspires truly transformational creativity.
- Create an Open environment by finding the perfect balance between the fulfillment of our employees and the satisfaction of our clients, all based on mutual trust.
- Lead with Optimism by actively stimulating growth and development to mobilize our entire organization.
About EssenceMediacom:
EssenceMediacom represents a new approach to the media agency. Our expertise is based on in-depth data analysis and a keen understanding of consumer behavior, combined with the most advanced technologies.
We are convinced that the strategic alliance between media and creativity can radically transform the performance of the biggest brands. Our role is to support our clients in understanding the complex challenges of contemporary marketing and to identify the levers of innovation that will enable them to create lasting connections with their consumers.
Our organizational structure reflects this modern vision: we combine intelligent data exploitation with a human-centered approach, we cultivate diversity of perspectives and expertise, we favor an approach of experimentation and continuous learning on a large scale. Above all, we have integrated adaptability into our DNA to constantly evolve with market transformations.
Context:
As part of a replacement and the partial creation of a position following the acquisition of a new account, we are looking for a Senior Plurimedia Account Manager to join a team of 10 people. This strategic position involves supervising two junior profiles (an apprentice and an intern) and managing a portfolio of 3 diversified clients.
This portfolio includes major accounts, one of which is a B2B digital performance-oriented client, and the other two are plurimedia accounts requiring 360° management.
This position represents a unique opportunity to develop rare expertise in digital performance while managing renowned brands.
Mission:
As a Senior Account Manager, you will be the primary point of contact for our clients. You will ensure the implementation of relevant media strategies and rigorous monitoring of plurimedia campaigns, while playing a key role in the development and support of junior talents within the team. You will also be responsible for the commercial development of smaller accounts in your portfolio.
1. Media Projects and Campaigns Management (A-Z):
- Receive and challenge client briefs to understand their objectives and develop a strong point of view on online and offline media.
- Brief and coordinate experts (planning, display, SEA, Social, Affiliation, etc.) and local teams, challenging their media strategy and plan proposals to ensure relevance and effectiveness across the entire plurimedia mix.
- Actively participate in the development of annual strategies and campaigns, as well as the definition of media mixes with planning teams and experts, with a particular focus on digital performance levers for one of the clients.
- Ensure that media plans are accurate regarding campaign names, dates, and budgets.
- Ensure smooth and timely campaign launch, with clear implementation of weekly and final reporting.
- Ensure the formulation and consideration of essential questions throughout the process.
- Be supported by the Manager for strategy development and ensure that plans effectively meet client briefs.
2. Financial and Administrative Management:
- Oversee invoicing and the preparation of performance reports.
- Ensure that purchase orders (PO) are received before campaign launch.
- Ensure that Display insertions are made in a timely manner and that quotes are validated for prompt invoicing.
- Manage any internal disputes and additional client queries regarding billing.
- Ensure that PO trackers are up-to-date and can be used as a reference.
3. Client Relations, Coordination, and Business Development:
- Be the key day-to-day contact for clients. Develop a deep understanding of their needs and expectations to foster lasting partnerships and maximize their satisfaction.
- Communicate regularly with clients to ensure their satisfaction and promptly address their concerns.
- Ensure that client expectations are well-managed in terms of deadlines and deliverables, ensuring that all external and internal deadlines are met.
- Serve as an escalation point for resolving significant client issues or conflicts.
- Lead, with the support of junior profiles (Apprentice, Intern), client calls, worklists, and reporting calls.
- Ensure that presentation documents are ready before calls and that worklists are up-to-date.
- Ensure that presented documents and meeting minutes are shared promptly after discussions (worklists, reporting calls, etc.).
- Develop a proactive commercial approach to grow existing clients, especially those with strong growth potential.
4. Supervision of Junior Profiles:
- Provide daily support, coaching, and supervision to the two junior profiles (apprentice and intern) on operational campaign management.
- Effectively organize the team's work and transmit best practices in organization, rigor, and quality.
- Contribute to the skill development of juniors on various media levers and internal processes.
- Participate in the onboarding of new arrivals and their annual performance reviews.
5. Strategic Watch and Innovation:
- Stay informed about the latest industry innovations and identify any relevant opportunities to share with clients.
- Organize and participate in meetings with media partners to stay up-to-date on the latest offerings.
- Ensure that all processes (invoicing, campaign management, etc.) are clear and followed.
- Ensure that all documents shared with clients are also saved internally (Teams/network).
Profile Required
Training and Experience:
- Significant experience in a media agency, including at least one prior experience as an Account Manager, specifically within the French market.
- Proven expertise in digital performance and B2B acquisition is essential, particularly on demanding client accounts like CEGID.
- Higher education (Master's degree preferred) or equivalent agency experience.
Technical Skills (Hard Skills) - Essential:
- Mastery of digital performance levers (SEA, Social, Affiliation), data piloting, and operational campaign management.
- Tools and platforms you master:
- Google (Ads, particularly)
- Meta Ads Manager / LinkedIn Campaign Manager / TikTok Ads
- Google Analytics 4 & Google Tag Manager
- Looker Studio
- Excel / Google Sheets (advanced level, essential for analysis)
- Knowledge of affiliation platforms and feed management tools (a plus).
- English: Very good level of English (C1/C2 preferred). Frequent professional discussions with clients on centralized accounts are expected, requiring fluency in both written and spoken English.
- Knowledge of campaign management and reporting tools (internal tools, Excel, and PowerPoint are essential).
Behavioral Competencies and Soft Skills:
This role is critical for team organization and client satisfaction. The following skills are essential:
- Strong Sense of Organization and Rigor: This quality is paramount for this position. Ability to simultaneously manage multiple clients and campaigns, structure priorities, meet deadlines, and ensure the reliability of analyses and precise budget tracking. You must be a role model for your team in terms of organization.
- Pedagogy and Leadership: Ability to transmit your knowledge and effectively support junior profiles (apprentice and intern) in their skill development and structuring.
- Autonomy and Sense of Responsibility: Essential for managing a client portfolio without direct daily supervision and for mentoring junior profiles.
- Prioritization Skills: In a dynamic environment with numerous demands (clients, internal experts), the ability to identify high-value-added actions is crucial.
- Proactivity and Proposition Strength: Anticipate needs, identify opportunities, propose innovative and relevant solutions, especially for optimizing performance campaigns.
- Analytical Skills and Problem Solving: Ability to interpret data, identify trends, and transform insights into concrete recommendations to improve performance, as well as to manage unforeseen issues.
- Clear and Pedagogical Communication: Aptitude to explain technical subjects (media performance, data, optimization) in a simple and structured manner to various stakeholders.
- Client Orientation: Ability to establish and maintain a strong relationship of trust with the client, and to ensure their satisfaction (Vantage target of 8).
- Resilience and Pressure Management: Performance-related roles involve demanding objectives and regular strategy adjustments.
- Collaboration and Team Spirit: Work closely with specialized teams (SEA, Social, Programmatic, Data, Creative) for effective implementation.
- Adaptability: Thrive in a constantly evolving digital environment, integrate new tools, and quickly adjust strategies.
Life at WPP Media and its Benefits:
Our commitment to shaping the future of media is demonstrated through active support for our talents' professional development, helping them reach their full potential. This approach is accompanied by a responsible vision in our media investment strategies, reflecting our dual priority: valuing our employees while adopting sustainable practices in our industry. WPP Media employees have privileged access to the international networks of WPP Media and WPP, allowing them to develop their passions, expand their professional network, and stay at the forefront of innovations in marketing and advertising.
We have vast and varied resources at the service of our employees, and our company actively cultivates the inclusion of talents from all backgrounds. The successes and expertise of the teams are regularly highlighted during unifying events that also punctuate key moments of the year, thus strengthening our collaborative and diverse corporate culture.
Our benefits include:
- Remote Work: Up to 2 days per week and 2 full weeks to be taken twice a year.
- Additional Rest Days: Two extra days off offered, including the Monday of Pentecost.
- Additional Leave Days: Incremental every 5 years of seniority.
- Endometriosis Support: 5 additional remote work days per month for employees suffering from endometriosis.
- Disability Policy: 3 paid authorized absence days per year, access to Universal Employment Vouchers (Chèques Emploi Service Universel), and specific support for employees with a RQTH (Recognition of Disabled Worker Status).
- Possible Solidarity Missions through the "We care and we act" program.
- Access to high-performance, cutting-edge technology tools for campaign management (WPP Open, MediaManager, TGI, etc., including internal reporting tools).
- Work Environment: A very close-knit team, a great working atmosphere, and a diverse portfolio ensuring you never get bored.
Recruitment Process:
We are committed to making this process as quick and efficient as possible, and to maintaining open and transparent communication throughout.
- Pre-Qualification Interview: An initial phone or video conference interview with the Talent Acquisition team within the group. This will allow us to get to know your skills and experience better, and give you the opportunity to ask questions about the role and the company.
- Manager Interview: An initial Teams interview with the team manager.
- Case Study: If your profile aligns with our expectations, you will be asked to complete a business case within one week. This study will assess your analytical skills, rigor, problem-solving abilities, and tool proficiency.
- Operational Interviews: A second in-person interview with two managers will allow for in-depth discussion and validation of operational and managerial skills.
WPP Media guarantees equal opportunities and considers all candidates without discrimination or consideration of particular characteristics. We are committed to fostering an environment of respect where everyone feels they belong and has the same opportunities for professional development.
Consult our privacy policy to learn all about data protection: privacy policy.
Although we review all applications received, we only contact candidates selected for an interview.
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