About LexisNexis
LexisNexis Legal & Professional, serving clients in over 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has long been a leader in deploying AI and advanced technologies in the legal market to improve productivity and transform the entire business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from current model creators for each individual legal use case.
About the Role
Within the Acquisition and Retention Marketing team and as CRM & Customer Loyalty Marketing Manager, you will be at the heart of our Customer Marketing, our weekly campaigns, and product launches.
Your role? Tell the right story, in the right place, at the right time. You will lead campaigns from A to Z, configure and track communications, stimulate engagement through creative actions, and use data to maximize impact. Whether it's testing new ideas or boosting customer engagement, you will contribute to growing our customer base and retaining them.
Responsibilities
- Drive the orchestration of CRM campaigns for clients on Marketing Cloud: targeting, segmentation, personalization, calendars, marketing pressure.
- Develop and optimize automated customer journeys according to their life cycle: onboarding, reactivation, loyalty.
- Develop and create various content for multichannel marketing actions: videos, testimonials, infographics, webinars, emails, social media posts, in-app pendo messages.
- Create and supervise content for clients: newsletters, Welcome Packs, web pages, case studies, product updates, webinars, success stories.
- Identify and drive upsell/cross-sell opportunities across different client segments.
- Transform customer insights and usage data (NPS, CSAT, usage rate) into concrete marketing actions.
- Collaborate closely with the Customer Success, Sales, and Product teams to define growth objectives by client segment.
- Analyze performance and define KPIs for campaigns carried out (post-mortem, test&learn) and implement corrective actions if necessary.
- Ensure competitive intelligence of market players.
- Participate in the animation of the monthly operational Client Life Plan committee.
Required Profile
- Graduate of a Bac 3 program (Business School or equivalent), ideally specializing in marketing, relational marketing, or customer experience.
- Knowledge of a CRM tool (e.g., Marketing Cloud, Brevo, Hubspot, Salesforce, Mailchimp...).
- Proactive, autonomous, curious, analytical, with strong interpersonal skills for inter-departmental collaboration.
- You wish to evolve in a B2B environment, appreciate cross-functional projects, and have a strong interest in technology.
- You have strong writing, synthesis, and presentation skills in French.
- Operational English level.
Work Your Way
We encourage a healthy work-life balance throughout the organization, with various flexible and remote work options available to employees. Here are some of the benefits we are happy to offer:
- Individual or family health insurance
- Works Council (CSE)
- Meal Vouchers
- Company profit-sharing
- 27 days of paid leave + RTT (collective agreement)
- 10 days of remote work per month
Working With Us
At LexisNexis, we are passionate about making a positive impact on society and customers through our unique contributions as a company. Within our Group, this includes access to information, advancing science and health, protecting society, promoting the rule of law, and access to justice. We are fully committed to creating a fair and equitable work environment for our employees.
Diversity and inclusion are important to our future, and we need the commitment of people from all backgrounds, experiences, and ideas to achieve true innovation for our customers worldwide. We want our Group to be a place where people enjoy working, where our employees feel valued, have equal opportunities, and benefit from equal pay, regardless of their sex, gender identity, background, religion, sexual orientation, age, or disability.
All our positions are open to people with disabilities. As such, and to enable us to best organize your interview, please let us know what accommodations would be necessary for the proper conduct of your interview.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.
Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.
Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.